Word: trademarking
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Almost exactly this same game as played at Williams was put on the market in Indianapolis early in 1932 through L. S. Ayres & Co. The name was changed to Finance for trademark reasons...
...most unfortunate setbacks had been suffered by outstanding journalists assigned to the North Front. Swizzling in Cairo recently and proclaiming, "I'm having a nervous breakdown!" famed Floyd Gibbons was all but unrecognizable when last photographed (see cut) except for his trademark, the patch across one blind eye. Others were arriving in Manhattan, London and Paris heart-shocked by the altitude; nausea-shocked by the fleas, flies and filth; sleepless from malaria and dysentery; jittering and at such low ebb that their journalistic employers sent them to secluded rest homes. On the subject of altitude able United Press European...
Threatening the very foundation of the American system of university education, one G. H. Smith, Master of Arts, from New York City, is flooding the mails with advertisements. Working under the trademark "Every Man To-Day Has A Ghost", this Smith begins by stating that for a number of years he has been writing book reports, term papers, theses, all kinds of written work for prominent students in eastern colleges. "A well written essay or series of book reports handed in during the early part of the semester smooths the way for the entire year's work." "All 1 need...
...Palm Beach suit and his perspiring head gleamed hatless in the sun. Snapping to attention, the Special Guard saluted His Excellency Julius Streicher. Governor of Franconia, Big Boss of Old Nurnberg and idol of all Germans who hate Jews. In his heavy right fist Herr Streicher gripped his personal trademark, the riding whip he always carries and is reputed to use on Nurnberg prisoners...
...Teagle's trademark "Esso," complained Mr. Seubert, was merely the letters "S" and "O" spelled out. Standard of Indiana had been marketing "SO" oil & gas for 40 years. Therefore Standard of New Jersey, in advertising "Esso," was blatantly appropriating "without expense, fraudulently and unfairly, the goodwill, reputation, celebrity and public confidence which the plaintiff has built up." Mr. Seubert asked the court to enjoin the intruder from selling "Esso" products in any of the 14 states served by Standard of Indiana...