Word: revson
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...19th Vogue cover will appear in October. She is now getting film offers and requests to appear on the Carson, Cavett, Griffin and Sally Quinn shows. Recently she got one of her profession's great plums by signing to appear in all magazine and TV ads for Charles Revson's Ultima II cosmetics line. That two-year contract alone will bring her about...
...negotiations with Revson took months. Hutton recalls that "he sobbed, he gasped, he clutched his chest." In the end he also met her price. Revson, chairman of the Revlon Co., knew what he was after. Back in the '50s he built a successful campaign around Suzy Parker. For Ultima II, his high-priced line, he also wanted someone special...
...have a much more subtle appeal than one hawking dresses, furs or bras. Garments speak for themselves, and the wearer must simply show them to good advantage. Makeup is something else. It blends with the face, and the potential customer cannot distinguish the product apart from the package. So Revson bought the exclusive advertising rights to Hutton's image because she has a "reachable, nonremote" quality. "She is a symbol," he says, "of the ability of the American woman to achieve beauty despite isolated features not in themselves beautiful...
What about the rumors that Revson objected to her being in suggestive scenes...
...wouldn't do something that's bad for my image. That wouldn't be smart now, would it?" Then Lauren added: "But Mr. Revson doesn't look to me like a man who objects...