Word: revson
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...industry last week came a cresting flood of 1955 earnings reports. As nothing else, they pinpointed the economy's continuing good health and expanding markets. One prime example was cosmetics-maker Revlon, Inc., which won the annual TV sweepstakes by latching onto the $64,000 Question. President Charles Revson reported that Revlon had a 54% sales increase to $51.6 million for the year, counted record profits of $3,500,000 v. $1,200,000 in 1954. And sales are still climbing...
Love That McCutchen. The program's sponsor, Charles Revson, president of Revlon Products Corp., had more than the occasion to be choked up about as he unhanded the Big Check. With an $11 million advertising budget, Revlon was spending a cut-rate $64,000 (plus prizes) weekly for a show that, according to one survey, was being watched on 84.8% of all TV sets in operation. So far, Revlon has paid contestants only $175,000 and two Cadillacs. Sales of such Revlon paints and powders as Love That Pink, Living Lipstick and Touch and Glow are up as much...