Word: revson
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...story of Charles Revson [Nov. 16] typifies a greater threat to the U.S. than atheistic Communism: it is materialistic capitalism, which bores from within, making the essence of our whole existence the almighty buck. Until the so-called successful capitalists in this country base their activities on the principles upon which this country was founded, we will indeed lose the fight for a better, peaceful world...
After all the deceptions sponsored by Revlon, Mr. Charles Haskell Revson might have been flabbergasted, or again he might not. At any rate, I would expect so colorful a character to admit to something more exotic...
...perfectionist," says a former employee. "He applies this rule to people as well as products and advertising." Revson pays attention to the smallest details, often spends weeks working out the right name or the exact shade for a new lipstick or nail enamel, personally selects models and approves their clothing. He even had his employees' telephones tapped to make sure they were doing their jobs right...
...least one day a week, Revson dons a white coat and roams through the company's laboratories, where Revlon this year is spending $1.1 million on research, more than any other cosmetics firm. His eye is so sharp that he can pick out the one imperfect lipstick on an assembly line of hundreds, his standards so high that he has been known to throw away $1,000,000 worth of lipstick because its shade was just a little...
...Boston cigarmaker, Revson moved to New Hampshire with his family, and, after graduating from high school, went to Manhattan's Seventh Avenue to work in a relative's textile business. He picked up savvy about fashions, learned many a lesson in feminine psychology. Revson noticed that women's nail polish was poor, unimaginative, and marketed as if it were kitchen paint. He decided to cash in on this failing by setting up his own business when he was only 25, got Chemist Friend Charles Lachman (represented by the L in Revlon) to turn out new attractive enamels...