Word: revson
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...CHARLES REVSON, president of Revlon, Inc., stepped briefly into the public eye as he appeared before the congressional subcommittee investigating the rigged TV shows, which included two that he sponsored. While Charlie Revson is little known to TV viewers, he is recognized in his own circle as a man who makes Madison Avenue tremble and his competitors writhe with fury. See BUSINESS, The Unflabbergasted Genius...
CHARLES HASKELL REVSON...
...undisputed genius of the flamboyant world of cosmetics is Charles Haskell Revson, president of Revlon, Inc. From Charlie Revson's hard-as-steel mind spring the soft and alluring shades-Red Caviar, Pink Lightning, Plum Beautiful-that have touched the lips of more U.S. women than those of any other maker. Last week, at 53, trim (5 ft., 8½ in., 144 lbs.), handsome Charlie Revson ran into some embarrassing new facial shades: Quiz Pink and Umbrage Blue. As sponsor of the rigged $64,000 Question and $64,000 Challenge-which in four years helped triple Revlon...
WHEREVER the truth lay, the thought of Charlie Revson being flabbergasted was almost more than Madison Avenue and the cosmetics industry could bear. When it comes to business, Revson not only knows all the answers, he knows the questions too. To underlings and admen who do not know them, Revson is a merciless taskmaster. He has axed his way through seven different ad agencies in the past three years, rubbed off dozens of account executives. At one time his executive turnover was so great that people who stayed at Revlon a year, so the story goes, got together...
...beauty and food industries, the U.S. housewife continued to take good care of herself-and of the companies that serve her. Revlon, Inc.'s first-quarter earnings jumped from last year's 84?a share to 91?. Said Revlon President Charles Revson: "1959 should be the largest year we ever had." National Biscuit Co. expects first-quarter earnings to be about the same as last year, but looks for "continued improvement" in sales and earnings for the rest of 1959; General Baking Co. and Hiram Walker distillers both reported increased quarterly profits...