Word: revson
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Dates: during 1955-1955
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Love That McCutchen. The program's sponsor, Charles Revson, president of Revlon Products Corp., had more than the occasion to be choked up about as he unhanded the Big Check. With an $11 million advertising budget, Revlon was spending a cut-rate $64,000 (plus prizes) weekly for a show that, according to one survey, was being watched on 84.8% of all TV sets in operation. So far, Revlon has paid contestants only $175,000 and two Cadillacs. Sales of such Revlon paints and powders as Love That Pink, Living Lipstick and Touch and Glow are up as much...