Word: plugging
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...solve the problem of fading and transferable ink, he used a new ink that a Hungarian chemist mixed in a makeshift home lab. Frawley's first selling coup was to talk two banks into cashing checks written with his pens. Then Frawley started a big advertising campaign to plug the only pens with "bankers' approval." By using high-pressure selling in stores, bright, eye-catching counter displays, and full-page newspaper advertisements, he sold Paper-Mates when other pens could not be given away...
Specialists' Hash. Steiger is convinced that architecture has failed to keep pace with technological progress and, as a result, is sacrificing its supremacy in the world abuilding. His answer has been to learn more basic technology himself, and to plug for more emphasis on balanced technological training in architectural schools...
...breathe new life into Hollywood's sickest studio. ¶Herbert A. Kent, 68, only living American for whom a cigarette is named, was out as board chairman of P. Lorillard Co. (Old Gold, Embassy, Kent). An upstate New Yorker (Auburn), Kent started selling Lorillard's cut plug and snuff in a horse and buggy, moved up Lorillard's ranks from retail salesman to sales manager to advertising head. He became president in 1942, launched such slogans as Old Gold's "For a treat instead of a treatment." After seven years under his hand, Lorillard hired...
From Soap to Beer. One nobleman wrote Vicki: "I am prepared to plug anything from Coca-Cola, which I don't drink, to the Democratic Party, though I prefer the Republican, and can be sour or sweet, bellicose or pacific, to order." Lord Scarsdale, 57, of the famed Curzon family, a 2nd Viscount, 6th Baron and loth Baronet all in one, enclosed a pamphlet with his job application, detailing the glories of his ancestral home, Kedleston Hall in Derbyshire. Not counting those with hyphenated names claiming to be direct descendants of William the Conqueror ("If they...
...Clydesdale draft horses; Gus Busch sends them around the U.S. hitched to red Budweiser wagons, promoting beer in dry farm areas where Prohibition sentiment is still strong. His latest plan: to cross tiny Sicilian donkeys with even tinier Shetland ponies, thus develop the world's smallest mules to plug a 7-oz. "ladies'-size" Budweiser bottle...