Word: plugging
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...Treasury Secretary Robert B. Anderson, a business-minded Texan, took the floor in Argentina's Chamber of Deputies last week with the official statement of U.S. policy at the Buenos Aires Economic Conference. The policy emerged mostly as a clearly reasoned plug for the kind of development job private capital and U.S. aid have been doing in Latin America, and a polite rejection of hopeful Latin American suggestions for more lavish U.S. handouts. But wedged in the middle was a mild shocker. "Military expenditures," warned the Secretary, "by their very nature act as a brake on rising living standards...
...minute spectaculars: Paul Gregory's Crescendo, a mishmash of American music with Ethel Merman, Rex Harrison, Louis Armstrong, Carol Channing and Peggy Lee; Mark Twain's The Prince and the Pauper; a musical edition of Junior Miss; and a Cole PorterS. J. Perelman musicollaboration on Alladin. To plug the Ford Motor Co.'s new Edsel, Crooners Bing Crosby and Frank Sinatra will team up for the first time on TV. And Producer John Houseman's new Omnibus-type show, The Seven Lively Arts, will kick off in November with Perelman's treatment of The Changing...
Since then, Conductor Johnson has continued to plug modern music, plus rarely performed classical programs, with the same zeal in Fish Creek that he shows in Cincinnati. Once, after receiving a note from a concertgoer scolding him for playing Bartok, he took the man to lunch, gradually converted him-as he converted many of his audiences. But he is still disturbed by the opposition he occasionally encounters. "The tragedy of the contemporary music scene is people's lack of humility in the presence of art. The public has become such an authority; right away it's good...
...onward, steadily more outrageous, shamelessly promoting forthcoming Fox movies (Peyton Place, Kiss Them for Me) and donating scads of free ad space to Trans World Airlines. This seems very obnoxious until it grows clear that Tashlin is shrewdly snickering at TV's own annoying tradition of the gratuitous plug ("Yessiree, made it to this here studio on time again today-good old Minute Minder watches...
...watch the gushing clouds of steam tinged with pink, the towers ablaze with brilliant greenish-white light, the plumes of clean-burning jet flame. And in the Starlite Motel, which rents 70 of its 87 units to missilemen from Convair, North American Aviation, Bell Telephone Laboratories, A.C. Spark Plug, the practiced observer at after-the-shoot cocktail parties can tell from the demeanor of his hosts how the shoot has gone. Smiles among the Convair group might mean a promising static-test day for the Atlas intercontinental ballistic missile, frowns among the North American missile monkeys might show...