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Word: plugging (lookup in dictionary) (lookup stats)
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During its twelve years, Queen for a Day has sifted the short and simple annals of some 15,000 women, judged 3,100 unhappy enough to be crowned winners, and given out prizes worth $14 million, almost all donated by manufacturers in exchange for a plug on the air. Average take per queen: $4,000 in gifts, plus four dozen roses, a wardrobe and a one-day tour of Hollywood in a gold Cadillac...

Author: /time Magazine | Title: Television: Troubles & Bubbles | 4/15/1957 | See Source »

Typical spot commercial (for Mentholatum Rub): "These are arthritic hands. They belong to a retired foreman and 20-year sufferer of arthritic pain and misery. You're looking at them now as they experience a totally new kind of pain relief . . ." An Infra-Rub plug: "Brings comforting warmth from deep within . . . 146 doctors report success based on hundreds of cases." For Omega Oil: "It contains an active ingredient that actually penetrates the skin...

Author: /time Magazine | Title: Television: Out, Damned Spot | 4/8/1957 | See Source »

CAIRO, March 25--The last big plug was lifted from the Suez Canal today...

Author: By The ASSOCIATED Press, | Title: Ike, Congress Discuss Program Of Guided Missiles for France; Virginia Segregation Plea Denied | 3/26/1957 | See Source »

...thousands of companies are sending their young men back to school. American Telephone & Telegraph Co. has even gone so far as to send a group of executives t.o the University of Pennsylvania to study literature, thus broaden their minds. Dozens of others such as General Motors AC Spark Plug division, General Electric and Boeing Airplane Co. have set up informal courses within the company to educate workers and help them think more effectively...

Author: /time Magazine | Title: BRAINSTORMING: New Ways to Find New Ideas | 2/18/1957 | See Source »

...From Producer Frank Ross, who popularized eye-stretching CinemaScope with The Robe, came a surprisingly frank plug for oldfashioned, small-screen, black-and-white films. Ross noted that CinemaScope is fine for sweeping horizons, but added: "If the subject ¶ has power and the scenes themselves are what you want to show, don't tinsel it up with CinemaScope." ¶Sorely beset, RKO peddled distribu tion rights to 44 films (including eleven not yet released) to prosperous rival Universal-International, hoped to save some $7,000,000 by the deal, wearily acknowledged that it is exploring a new source...

Author: /time Magazine | Title: Cinema: Newsreel, Feb. 4, 1957 | 2/4/1957 | See Source »

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