Word: plugging
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...University of Miami's Irwin Luck, 18, tyro tunesmith, proved his sophomore flair for big-time promotion. Weary of begging Crooner Perry Como to plug a passel of Lucky lyrics, Floridian Luck anted up $500 of his own savings plus $350 from his real-estate man papa, bought a month's space on a huge (20 ft.-by-60 ft.) billboard near Times Square to make his plea public. Excerpt from Luck's open letter to Como: "I pray that you will give me the chance to meet you and maybe hear you sing...
Even before last week's TV plug, the kits had begun to catch on, and hundreds of laymen's groups, from the General Electric plant at Erie, Pa., to the New York Civil Air Patrol, to soldiers at Ft. Belvoir, Va., were discussing common, everyday problems of conduct. As a result of the TV promotion, the National Council's Department of the Church and Economic Life got a fat flood of requests for the kits, plans to distribute thousands by year...
...that paying spectators have a right to know what is going on. In addition, if such games as the recent contests with Tufts and Williams are so negligible, why schedule them in the first place? Such legitimate questions can be answered with a microphone, a loudspeaker, and an electric plug...
Guidance Problem. For advanced missiles, guidance is a more serious problem than propulsion. Two guiding systems are of obvious value for an ICBM, and both are being developed. One, under contracts with American Bosch Arma, AC Spark Plug and M.I.T., is "inertial guidance." Its heart is a subtle instrument that senses every force that acts on the flying missile, the enormous force of the rocket thrust and the delicate forces of crosswinds and yawing motions. This information goes to a computer (contracts with Burroughs and Sperry Rand) that figures out the missile's position, speed and direction...
...heartily approve of your selection. I criticize, however, the picture you ran of him sitting at his desk, next to a large brass cuspidor. If Mr. Curtice likes to indulge in a quiet chew of plug tobacco, it is all right with me, but the majority of people consider this a filthy habit...