Word: plugging
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...interest on the part of industry to make its home in North Dakota, tried to find out what was wrong with the state. It was not Lawrence Welk's fault. As a matter of fact, Welk has seldom missed a chance to give the old homestead a warm plug on his TV show. It was just that so many people on the outside have the ridiculous idea that prairie-patched North Dakota is too blamed cold in the winter (lowest recorded temp.: -60°) and too darned hot in the summer (highest...
...R.P.M. RECORDS are being slashed in price to get bigger share of booming teen-age market for inexpensive disks. RCA Victor will spend $1,000,000 in 1957 for ads to plug 45s, has cut album prices up to 40%. RCA and top rival Columbia will price individual extended-play 45s at $1.29, down from...
...chiggers beneath the skins of network bigwigs and Madison Avenue operatives is the custom of the free plug, or "plugola." A TV comic, disk jockey or M.C. slips a brand name into his patter, e.g., "They said I was drunk, but it was all relative-Old Grand-Dad," and he or his gagwriter can count on the "payola"-a case or two of whisky in the next delivery. Offenses have occurred most persistently on the Bob Hope, Jack Benny, Arthur Godfrey, Steve Allen and Robert Q. Lewis shows; yet the networks fear to order their stars to stop the practice...
Listeners' complaints about radio's rash of commercial spots are no longer news, but last week the squirm turned and the howl came from a longtime sponsor. Writing "as an advertiser who has been spending over $1,000,000 annually in radio" to plug his pain-relief tablets, Dol-cin Corp.'s Board Chairman Victor van der Linde reported to MBS that he had cut his appropriation for radio spots to a piddling $100,000. Reason: the "sheer multiplicity" of plugs, including many for competing products within a few minutes of each other, proves that stations...
...Sailor. In Ensenada, Mexico, three crewmen of the American fishing boat Sportsman were taken into custody by the Mexican coast guard after Captain E. W. Bartell charged that they threw the boat's food, tools and fishing gear overboard, cut the automatic pilot loose, pulled out a plug in the bait tank, set fire to the engine room, forced him to steer back to port by threatening him with a shotgun and butcher knives, because the cook wanted to visit his pregnant wife...