Word: perrier
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...more than a century, France's Perrier mineral water has been a familiar presence in Europe's toniest restaurants, glossiest spas and priciest specialty shops. The gaseous drink in the light green bottle-distinctively shaped like an Indian club-has somehow managed to retain an air of exclusivity even though Source Perrier has been for years the world's largest bottler of sparkling water; the company also owns such brands as Vichy and Contrexeville. Yet Perrier water has just about saturated the Western European market, and the rate of growth has been leveling...
Even without promotional fanfare, about 2 million bottles of Perrier are sold in the U.S. each year, mostly to discriminating, well-heeled "Perrier freaks," who are willing to hunt down the drink in expensive gourmet shops and pay a dollar or more for a 23-oz. bottle. One of the latest In drinks at high-priced Manhattan restaurants is a glass of Perrier with a piece of lime. Source Perrier believes that sales of its nonfattening water will be further helped by the U.S. Government's proposed ban on saccharin, which will eliminate many U.S. diet drinks that...
Snob Appeal. In its assault on the U.S., Perrier faces an exquisitely tricky marketing problem. It must shed some of its aristocratic image to gain acceptance in the plebeian American supermarket-but not so much that it loses its sales-winning snob appeal. Perrier's current U.S. price will be cut by 20% or 30%. For convenience, the water will be sold in bottles of six-packs, just like beer. The company intends to launch an introductory $4 million advertising blitz featuring Orson Welles, and will aim a special pitch at the youth market...
...classic characters of the whodunnit genre, Agatha Christie's Hercule Poirot and Miss Marples, Dashiell Hammett's Sam Spade and Nick and Nora Charles, and Earl Derr Biggers's Charlie Chan are refurbished by Simon and his all-star cast, and introduced as Miss Marples (Elsa Lanchester), Milo Perrier (James Coco), Sam Diamond (Peter Falk), Dick and Dora Charleston (David Niven and Maggie Smith) and Sidney Wang (Peter Sellers). These, "the world's greatest detectives" have been brought together under one roof at the invitation of Mr. Lionel Twain, a fiendishly eccentric, rich, and rather repulsive murder mystery buff played...
...Peter Falk as the hard-boiled Frisco detective, Sam Diamond, whose uncouth manner provides an entertaining contrast to the cocktailparty elegance of Dick and Dora Charleston, played to perfection by David Niven and Maggie Smith, and the genteel prissiness of James Coco as the corpulent Belgian detective, Milo Perrier. Peter Seller's performance as the continually proverb-coining Sidney Wang is decidedly bland, however, which comes as a surprise and disappointment, since his impersonations are often so uproariously funny, and the Oriental bit has, in the past, been one of his finest. Seller's acting...