Word: perrier
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...course, a little creative film editing and nobody will know the difference. Despite the best efforts of Forman and his helpers to re-create the spirit of the '60s, the spirit of the '70s keeps intruding, striding through the day in bright blue Adidas. Too many telltale Perrier bottles, expensive French jeans, $30 blow-dry haircuts. And while 10,000 visitors to the Sheep Meadow this day at least try to recall a simpler age of love, peace and tolerance, hundreds of citizens who live near the park file complaints of one sort or another with the local...
Just a few days earlier, Margaret Trudeau had been sparkling at a Hollywood party with a beau, Bruce Nevins, head of the company set up to make America fizz with French Perrier water. Husband Pierre seemed the farthest thing from her mind. Not so. Last week she turned up at her parents' home in Vancouver and announced that she was "very optimistic" about a reconciliation with Canada's Prime Minister. "It's what we have always wanted," said Margaret. "We've been working in this direction, and are praying it will now work...
...limit themselves to just the usual American holidays. Last week, for instance, a few days after the Fourth of July, they all turned out for Bastille Day. French Consul Jacqueline Dietrich borrowed a spit from a German neighbor, ordered supplies from Franz Kastner's gourmet delicatessen (Perrier water, lox and asparagus), invited the Swiss consul and representatives from Spartanburg's 40 European companies to celebration and song. Rudolf Mueller, manager of Menzel, Inc., a German-owned plant that makes textile machinery, was not there this time, but his mind was fixed on next October, when a Bavarian festival...
Still, there is one thing Cambridge lacks. "I used to live in Rome, and we drank mineral water all the time," Gowing said. "You can't get it here, so I drink this stuff, he said, flourishing a flask of Perrier water. "I have to pay a dollar for it at Cardullo's--that's way too expensive...
...same time, the campaign will stress Perrier's mystique. Ads will note that the water, which has been bottled commercially since 1863, has been bubbling up from a single underground spring near Mimes in Southern France for thousands of years. For the health-minded, the campaign will emphasize that the drink, which gets its sparkle from carbon dioxide that occurs naturally in the water, is high in calcium and almost salt free. The company "believes," but will not be able to advertise in the U.S., that the water helps "prevent heart disease in some instances, keep makeup fresh...