Word: perrier
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...Such Gallic hydrophobia does not apply, however, to bottled mineral water. In the course of a year, the French drink 1.2 billion bottles drawn from 3,000 springs, or 25 bottles for every man, woman and child. By far France's biggest producer of mineral water is Source Perrier, a $79 million firm that has grown so prosperous from its natural springs that it now owns seven mineral water companies, a soft drink company, a biscuit concern, a candy firm, and the rights to bottle Pepsi-Cola in France (30 million bottles annually...
Untapped Spring. Perrier's thirst is not yet satisfied. It is now building ultramodern bottling plants to turn out even more mineral water: one at Thonon on Lake Geneva and the other at Montigny-le-Bretonneux, 15 miles from Paris, where a subterranean spring is almost directly beneath the plant...
...Perrier's principal spring, bubbling up through 40 ft. of limestone and clay near the southern city of Nimes, has been famous since the Roman era for its naturally carbonated mineral water, but it took an Englishman, touring France about 60 years ago, to realize its commercial potential. Visiting the spring's owner, Physician Charles Perrier, a young Oxford graduate named Albert St. John Harmsworth* tasted the water, was so inspired that he bought the spring, with a promise that Dr. Perrier's name would be placed on all his bottles. Harmsworth also originated...
Unclothed Blonde. French interests bought back the spring after World War II, began advertising Perrier as the common man's drink, using endorsements from bicycle riders and track stars. Although the company shies from medical claims, French doctors often prescribe Perrier for mal de mer and morning sickness. Taken by itself or as a mixer with liquor or wine, Perrier is selling at the rate of 208 million bottles a year-and the company produces another 245 million bottles at other springs under five other brand names...
...Bijenkorf 500 24 12,000 Broken Hill Proprietary 2,000 5 10,000 Dresdener Bank 300 49 14,700 Karstadt Rudolph 100 D.M. 75 180 13,500 Kaufholf A.G. Bearer Shares 50 194 9,700 Netherlands Insurance Co. of 1845 3 3,770 11,310 Perrier ADR 1,000 14 14,000 Photo-Products Gevaert 500 22 11,000 S.A. Super Bazars 500 22 11,000 Supermarches...