Word: perrier
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Whether they are pushing Perrier, Poland Spring or 20 plain, the highly competitive purveyors of bottled water rarely miss a trick. Now A.J. Canfield Co. has a new client for its bottled Natural Seltzer Water. Reads the back of the label: "An excellent water for all house-plants." In a chorus of ads on Midwestern television and radio stations, Canfield proclaims the wonders of Natural Seltzer when administered to a patient like that limping rubber tree in the corner. Rhapsodizes Vice President Alan Canfield Jr.: "When you water plants with our product, you're giving them food...
...same time some consumers are willing to spend lavishly on everything from Perrier to Porsches. Spending oases still exist, for example, in conspicuous-consumption California. Ross Gilbert, owner of Beverly Hills Mercedes-Benz, has plenty of customers willing to put down $45,000 for a new 450 SLC. In the first four months of the year, Gilbert sold more than 55 new cars, a record. Says Bijan Pakzad, the owner of a prosperous men's boutique on Rodeo Drive in Beverly Hills, where shirts can cost $180: "The stores that will do well will be the very, very expensive...
...house plant can be a thing of joy and beauty until that point at which no prescription-talking to it, feeding it vitamins, watering it with Perrier or soothing it with Brahms-can rescue it from terminal dropsy. The green thumb turns down, the plant goes out, and the home horticulturist invests hope and dollars in yet another persnickety sprig. For more and more lovers of greenery, and indeed of year-round fresh vegetables, the answer is hydroponics, or water gardening...
...chances. He plays fixed checkers, hopping from red to black, focusing where the sun shines. But American Gigolo dies even as a mere California movie because it doesn't know where it's coming from, where it's head is at, it's too intense, it sips Manhattans and Perrier, it plays no tennis, and worst, it loses its cool...
...shovel blade would strike an unexploded bomb; mostly the air in the '70s was thick with a sense of aftermath, of public passions spent and consciences bewildered. The American gaze turned inward. It distracted itself with diversions trivial or squalid: primal screaming, disaster movies, jogging, disco, Perrier water, pornography. The U.S. lost a President and a war, and not only endured those unique humiliations with grace, but showed enough resilience to bring a Roman-candle burst of spirit to its Bicentennial celebrations...