Word: pepsi
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
...DIET PEPSI...
...creation of Lintas: New York, the ad agency that has handled the Diet Coke account since the product was introduced in 1982. Ten months ago, Lintas launched an effort to reinvigorate its "Just for the taste of it" campaign, at least partly in response to rival Diet Pepsi's "Uh-huh" ads, which feature the full-throttle voice of Ray Charles declaiming the now familiar slogan. By last spring, creative director Tony DeGregorio and his staff had settled on a new theme for Diet Coke: "There's just one." What they needed was advertising to go with it. By summer...
Will consumers swallow a clear cola? Pepsi thinks they might and is considering a colorless version of its regular cola. Colas are dark only because bottlers have traditionally added caramel coloring. But Pepsi suspects that the dark brown hue may be too heavy for baby boomers, many of whom prefer the light and the natural. Regular colas have run into increasing competition from so-called new-age beverages, which usually have light, fruity flavors. But before Pepsi takes the plunge, the company plans to do some careful market testing. The clear beverage would not replace regular Pepsi, and it might...
...addition to delivering stirring musical performances, the evening boasted topnotch humor. The Callbacks presented sharp parodies of "Beverly Hills 90210" and MC Hammer's Pepsi commercial, and the emcees for the evening, Faith Salie and Nell Benjamin, were hilarious...
Five months later, Dilenschneider, 47, was stripped of his day-to-day duties at Hill & Knowlton, whose list of blue-chip clients ranges from Pepsi to Procter & Gamble. Last week he suddenly resigned as chief executive, still denying reports that he had been shoved out. For Dilenschneider, it was a . heartbreaking fall, 24 years after he began to climb the company ladder. The man seemed to have a tragic flaw: the more powerful he became, the more he believed in his own greatness...