Word: pepsi
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Dates: during 1990-1999
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Like movie theaters and professional sports teams, many universities are signing exclusive contracts with Cola companies, according to the Chronicle of Higher Ed. Oregon State has signed with Coke. Penn State has signed with Pepsi...
...this effort is expected to start paying off within two years. The club is talking with such Western firms as Seagram's, McDonald's and Pepsi about crucial sponsorship deals. It is also looking to sell Penguin paraphernalia abroad in hopes of winning a chunk of the $800 million N.H.L. merchandise business...
...pilots, or riffs of rap and gospel music, and it's reasonable enough to have an urban American Tiny Tim (T.T. to his kin) be a victim of a random shooting instead of a mysterious wasting disease. If the ghost of Christmas present dresses like Santa and quotes Diet Pepsi commercials, that doesn't keep him from making the eternal case for charity. If the ghost of Christmas past summons up not only old Fezziwig but also Tarzan and Little Orphan Annie, Frederick Douglass and the Washington Redskins, the hokum need not impinge on the message of choosing people over...
...Though a plastic surgeon, he attended Jackson when the singer complained of chest pains three years ago. He has spent time at Jackson's home and is credited with the singer's 1982 nose job as well as the 1984 scalp surgery for burns Jackson received while filming a Pepsi commercial. Says one source: "He kept telling Hoefflin to make it smaller, make it smaller." Jackson has said it was the painful after-effects of scalp surgery that started him on his addiction to drugs. One source has told TIME Jackson may have abused prescribed Demerol, a narcotic the singer...
...skeptical to put much stock in guarantees delivered by hired celebrities, and because major stars find it demeaning to recommend any product explicitly, mainstream celebritocentric advertising has become a subtle, weirdly stylized genre. Michael Jackson and Madonna don't do much more than appear in the vicinity of the Pepsi logo; Michael Douglas and Gene Hackman hire out for commercial voice-over work but -- We're major artists! -- decline to appear in ads or be identified by name. This is the age of virtual endorsement...