Word: pepsi
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Dates: during 1990-1999
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...prominent civil rights leader Martin Luther King Jr. is planning a big speech on the Washington Mall. Influenced by the success of product placements in President Kennedy's Inaugural Address ("Let the word go forth that the torch has been passed to the Pepsi generation . . ." and so forth), Marty is prepared to build a big dream sequence around a few selected products. For $20,000, he will declare, "I have a dream that some day blacks and whites will sit together at McDonald's, sharing a Big Mac and fries." For $40,000, he will display...
...ally in a U.S. company. After four years of negotiations, PepsiCo last week began to sell its soft drinks in India. Over the next ten years, PepsiCo and its Indian partners are expected to invest $1 billion in their joint venture. As a result, Christopher Sinclair, president of Pepsi-Cola International, has urged U.S. Trade Representative Carla Hills not to impose any economic sanctions against India. Says Sinclair: "We feel that punitive actions by the U.S. would only derail things." Hills has until July 16 to make her decision...
...first the deal sounds like a bad perestroika joke: How many bottles of Pepsi can a Soviet citizen buy with a merchant ship and a case of vodka? But the barter agreement that PepsiCo and the Soviet Union signed last week is worth a serious $3 billion. In the largest deal ever struck with an American company, the Soviets will trade ships and spirits for expanded Pepsi production. The complex barter system was necessary because the ruble is not readily convertible to Western currency. PepsiCo, which currently produces 40 million cases of soft drinks in the U.S.S.R. each year, will...
FIRST it was Pepsi, then Billy Joel. Now, McDonald's and the corporate practices of Donald Trump have crossed the Iron Curtain. Moscow may resemble the U.S. faster than we expected--except it will look more like Wall Street than Washington...
...campaign is the most blatant attempt yet to take on the Real Thing's / rival. "Coke II will be directed at Pepsi drinkers," Coca-Cola spokesman Randy Donaldson admits. "It will offer them two things: real cola taste plus the sweetness of Pepsi." Coke II's packaging will even carry the red, white and blue colors familiar to Pepsi fanciers. Should Coke II succeed, market observers speculate that Coca-Cola Classic would be free to revert to its original name: Coca-Cola...