Word: pepsi
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Dates: during 1940-1949
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...sets of prizes. First prize (conservative) went to 31-year-old Chet Engle for his satirical self-portrait Tarquin. First prize (modern) went to 39-year-old Sueo Serisawa, for his portrait of his wife, Mary 1949. (Said Serisawa, who won honorable mention in last year's Pepsi-Cola competition with Mary 1948: "I use my wife as a model because she's always available around the house...
...Manhattan's Rheingold beer. It climbed from eighth to first place in Eastern beer sales largely by the use of pretty Miss Rheingolds, about half of them Irish "colleens" duly elected each year by beer drinkers. (Current Miss Rheingold: pert Pat McElroy.) In its battle with Coca-Cola, Pepsi-Cola plans to count heavily on the new television Pepsi-Cola Girl, Louise Hyde, a 24-year-old Chattanooga belle of whom one adman said hopefully: "She just makes you feel thirsty...
Because of a flagrant violation of war food orders-a little matter of exceeding their quota of rationed molasses by 771,000 gallons in a delivery to the Pepsi-Cola Co.-the Allied company had been denied further supplies. According to testimony heard last week before a Senate subcommittee, General Vaughan had hit on a helpful solution. He called up a young Department of Agriculture administrator named Herbert C. Hathorn and suggested that the whole thing could be fixed nicely by simply giving the company a new allocation of from 500,000 to 1,000,000 gallons...
...past six years director of Gangbusters and Counter-Spy, resigned from both shows. Last week, in his first public statement, he gave his reasons: "I was told that pressure-a campaign of letter-writing complaining of my political views -had led the advertising agencies and sponsors [Pepsi-Cola and General Foods] to decide to renew their contracts only if someone else directed the shows...
...competing with 14,491 students across the U.S., Bonifacio won one of 117 college scholarships awarded by the Pepsi-Cola Co. Raymond I. Smith, manager of Reno's No. I gambling house, Harold's Club, chipped in for side expenses. Bonifacio went to the University of Nevada in Reno, prepared for law school by majoring in political science, became a good dancer, a fine chess player, the star of the university debating team, and a popular man-about-campus...