Word: mcdonaldization
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...been waiting 19½ years for this moment, and now it's here." With these words, Zenith Radio's gravel-voiced President Eugene F. McDonald Jr. this week began a trial run of his much-delayed Phonevision. The testing ground: 300 selected Chicago homes...
...McDonald has scheduled three Phone-vision showings daily (at 4, 7 and 9 p.m.), and the films move progressively each day from one time period to another. The 300 Phonevision subscribers had an initial choice of April Showers, a 1948 musical starring Jack Carson; Welcome Stranger, a 1947 Bing Crosby comedy, and 1948's Homecoming, with Clark Gable and Lana Turner. Explained McDonald: "It wouldn't be a real test if we had only the best. Our sole interest is to find out the public reaction to Phonevision...
Confident of favorable reactions from the audience-and contingent upon Federal Communications Commission approval-McDonald expects Phonevision to be a going business within two years. Says he firmly: "The theater is moving into the home and nothing can stop...
After seeing Annie Get Your Gun, North Platte, Neb. Banker William H. McDonald, 89, who once lent Buffalo Bill Cody $4,000 to start his first traveling show, had a word of criticism: Ethel Merman and Betty Hutton were far more lively than the real Annie Oakley. As he remembered her, "she was a nice, quiet little woman...
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