Word: mcdonaldization
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Taking the ball on their own 41, the Yardlings marched all the way to the Worcester four on the running of George McDonald and Paul Murphy and in apportions 18 yard roughing penalty. Here, however, Worcester's Don Wellman broke through to spill Frank White for an 11 Yard loss, and the only real freshman threat had failed...
Last week, on a mountain slope near Vancouver, in buff-naked conclave assembled, 95 nudists held a contest to choose their Royal Family. As Queen they selected Housewife Lyla Olson, 23; as King, Dan ("Tiny") McDonald, a jolly, 210-lb. carpenter. Along with a prince and princess, the regal pair then had their picture taken, discreetly screened by silver trophies and bouquets. Explained one member: "We've nothing to hide...
...Employers' Association of Chicago has been sending out its alarms: "Those thousands of Reds among the educators of our land-how many of them write the textbooks your children study?" Meanwhile, Manhattan's American Education Association has joined in; to its executive director, Milo F. McDonald, "Socalled 'Progressive Education' and Communism...
...Hollywood, the Theater Owners of America cried that it was "a monumental flop." In Chicago, Zenith Radio's vocal President Eugene F. McDonald Jr. crowed: "It was successful far beyond our expectations." Both were talking about Phonevision, the system of selling feature movies by television and charging the set owner $1 per picture on his phone bill (TIME, Jan. 8). In a preliminary report on the 90-day test of Phonevision among 300 Chicago families, McDonald claimed last week that his brain child was a lusty million dollar baby...
During the first month of the test, said McDonald, the average Phonevision family saw 2.1 movies a week; in the second month, the figure dropped to 1.5; in the third month it rose slightly to 1.6. Even at that modest rate, McDonald figured that Phonevision families were seeing TV films 33-times oftener than the average U.S. family was going to the movies. Projecting the returns against a TV audience of 10 million, he estimated that movie producers could average $1,250,000 on each Phonevision film...