Word: mcdonaldization
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Striking the Heart. The report's most original, provocative idea was a separate proposal by C.I.O. United Steelworker Chief David McDonald, who had worked closely with Randall and had balanced the voices of economic isolation with statesmanlike vision. To pave the way for drastic tariff cuts, McDonald would set up a federal relief program for injured companies and workers. Distressed companies would get technical advice, loans, Government contracts and fast tax amortizations to help them diversify their products and find new markets. Unemployed workers would get relief, placement service, training and moving allowances and, where age bars them from...
...testimonial dinner for United Steelworkers' Boss Dave McDonald, U.S. Steel's Chairman Ben Fairless said last week: "Earlier in this century, labor fought an all-out war to establish the right of American workers to organize and to bargain collectively . . . That war ended more than 20 years ago, and labor won it decisively . . . I happen to think that labor's victory in that cause was a fine thing for America...
Auto Workers' hard-driving Walter Reuther won last year's fight with 54% of the vote, and afterwards rumors floated about that some lesser C.I.O. chieftains were restive, that the C.I.O. was coming apart at the seams, that Steelworkers Boss David J. McDonald was getting ready to join up with the A.F.L. Teamsters' Dave Beck and the United Mine Workers' John L. Lewis in a new labor federation...
Before the five-day convention was over, it was plain that Reuther had the C.I.O. under firm control. He ran the show with the brisk confidence of a ringmaster putting veteran circus horses through their paces. Handsome Steelworker McDonald showed his seething dislike of Reuther, but his hostility set off no fireworks. Every one of the 64 resolutions presented to the delegates passed with little or no opposition. Bathed in floodlights while cameras reeled up movies for TV, Reuther ticked off resolutions as though he were counting nickels: "Is there discussion? No discussion. All in favor say aye. Motion carried...
...fifth day, the delegates re-elected Reuther president by acclamation. There were no other nominations. Just before the voting, McDonald walked off the speakers' platform, sauntered to the side of the hall, and stood chatting with some of his lieutenants about a Spanish course he once took at a school in Pittsburgh. As cheers went up for Reuther, McDonald turned his back to the platform. "I want the newspapermen, and everyone else, to see my total indifference to this election," he explained...