Word: mcdonaldization
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...MCDONALD...
...Those were the days," McDonald recalls, "when everyone was making his own set." To stimulate interest, McDonald and a partner built a portable broadcasting station and barnstormed small Midwest towns. It was during this venture that Frank McDonald first became an ad salesman. At each stop they would round up local talent for a program, then sell advertising time to the merchants. "I remember one show we put on in Sycamore, Illinois," he says. "I was the announcer. The local township orchestra was directed by a girl named Florence Wollensock, and I made the mistake of calling...
...McDonald signed off his radio career when customers and money began running out. He signed as a junior space salesman for the McGraw-Hill Publishing Co. three months before McGraw-Hill dropped all junior space salesmen. A little later he joined the office of Powers & Stone, publishers' representatives for a dozen small newspapers and three magazines: Arkansas Farmer, Screenland and TIME...
Says he: "It soon became apparent that TIME was the one to put the effort on." And that is what Frank McDonald has been doing ever since...
None of his colleagues backed McDonald on this scheme. Free-trading commissioners feared that to propose it would be to admit that tariff cuts actually would hurt home industries. Protectionists ridiculed it, for it struck at the heart of their arguments: by automatically compensating for damage to industry, the only valid reason for tariffs is removed. Gene Milli kin called it "government trying to play the Deity with our economic system." Such statements overlooked some figures computed by the U.S. Labor Department: each week 300,000 newly unemployed workers apply for jobless insurance; but cutting all tariffs in half would...