Word: mcdonaldization
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...Dave McDonald, the Steelworkers' handsome chief, put on his best scowl last week as he posed for a TV film, and essayed some rolling perorations in the inimitable manner of the master, John L. Lewis. McDonald cried that in the current negotiations the steel industry had made an "about-face" on 20 years of collective bargaining, and given his union an "ultimatum" to accept a "substandard contract." After four weeks of negotiating between McDonald and U.S. Steel's John Stephens, the industry's chief spokesman, the differences boiled down to i) a union demand...
...five-year contract, dismissed as "picayune" the companies' offer of an annual 6tf hourly raise and other benefits (including premium pay for Sunday work, starting in 1959), which the companies said would boost labor costs 65? an hour in five years. Snorted Steelworkers' President David McDonald: "The titans of industry have labored and brought forth a louse." But most steelmen remained hopeful that a contract would be signed by the July 1 deadline...
...David McDonald is a big (6 ft. 2 in. 220 Ibs.) man and true, who eats his buffalo liver raw and sometimes wonders whether he is a man or a moose. In the 23rd book of his long and musky career, saga-gaga Novelist Vardis Fisher (Testament of Man, seven volumes so far, five to come) surrounds David & Co. with tons of Indians-bucks, squaws, half-breeds-plus prairies full of buffalo meat, oceans of rum, and a plot made of walrus blubber. David is a deep thinker, but on somewhat specialized lines; he broods mostly on pemmican and squaws...
Company spokesmen were careful to deny that a precedent for industry-wide bargaining had been set. Said U.S. Steel's Chief Spokesman John Stephens: "McDonald has not sold the idea of a joint conference to us." But Dave McDonald was jubilant. Actually, for all their apprehensions about joint bargaining, the idea had some attractions for the steelmakers; e.g., in case of deadlock they could present a united employers' front, make it more difficult for the union to negotiate separate agreements and pick them off one by one. By seeming to bow to McDonald's strategy, the steelmen...
...strike deadline. The negotiators are moving to Manhattan, away from Pittsburgh and intense local pressures. In place of massive negotiating committees, each side has slimmed itself to a four-man team, with Stephens heading the industry group (U.S. Steel, Bethlehem, Republic, Jones & Laughlin, Inland, and Youngstown Sheet & Tube) and McDonald heading the union bargainers...