Word: mcdonaldization
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...Commerce candidly figures the fans, swarming into city nightclubs or out to the State Fair, leave at least $2,000,000 in the city's tills - -making football enthusiasts of every merchant in town. For Texans it was all a bust. A pair of fleetfooted Sooner halfbacks, Tommy McDonald and Clendon Thomas, sifted through the Texas defense with embarrassing ease, scored three touchdowns apiece. Final score: Oklahoma 45, Texas o. It was Oklahoma's 33rd consecutive victory, equaling a record set by the Pitt Panthers back in 1919. Elsewhere, collegiate football ran up more than its share...
UNION SALARIES for top executives are shooting up. United Steelworkers voted $10,000 boosts to President David J. McDonald and his two top aides, bringing McDonald's salary to $50,000 annually (same level as United Mine Workers' John L. Lewis and Teamsters' Dave Beck), those of his ranking aides to $35,000 annually...
MARIE PETERSON MCDONALD...
Astronomer Gerard P. Kuiper at the University of Chicago, working at the McDonald Observatory, Texas, reported another color change on Mars. Its dark areas, which are generally supposed to be some sort of vegetation, are unusually drab this year. They are neutral grey, instead of the dull green that he had expected...
Textilemakers themselves must also build up new markets. Cotton consumption has held steady at some 9,000,000 bales annually for the past decade, while consumption of almost everything else has greatly increased. Says Dr. McDonald K. Home Jr., chief economist of the National Cotton Council: "We need very much to invest new money in research, to do some long-range planning. The auto industry gives power steering, while we wear old shirts and look like the devil. We haven't met the test...