Word: mcdonaldization
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...Western Europe's oil shortage (see NATIONAL AFFAIRS); the U.S. oil industry was producing at the highest level in history, and the steel industry was straining hard to keep up with demand (see below). In Pittsburgh, U.S. Steel President Clifford F. Hood and Steelworkers Union Chief David J. McDonald formally opened a new office building at the Homestead plant, constructed out of a new kind of cost-cutting, space-saving stainless steel. Said Big Steel's President Hood: "This is the first true stainless-steel curtain-wall office building ever built. It marks the kickoff by U.S. Steel...
When the United Steelworkers' convention last September took up a resolution to raise members' dues from $3 to $5 a month-and incidentally hike President David McDonald's pay from $40,000 to $50,000-the union president twice reminded the delegates that he did not want the money, but carefully added: "It's only a penny a man per year." After three votes -by voice, show of hands, finally by standing-McDonald declared the motion "carried by an overwhelming vote." He refused permission for a roll-call vote, and delegates went home grumbling that...
STEEL UNION REVOLT threatens United Steelworkers President David McDonald (TIME, July 9). Steelworkers have nominated rank-and-file slate to oppose top officers in union election in February. Rebels oppose monthly dues hike from $3 to $5 to fatten union's strike war chest (now at $21 million) and pay boosts to McDonald (from $40,000 to $50,000) and other staffers...
...place (after Michigan State) in the national rankings, Oklahoma's powermen were out to top the 47-14 beating Notre Dame had taken from State. They did. The big, mobile line smothered Quarterback Paul Hornung's passes, jarred the runners loose from the ball. Senior Halfback Tommy McDonald, who runs split T's run-or-pass option play with more skill than any back in the nation, kept the Notre Dame secondary tangle-footed. In the third quarter he set out for right end, was trapped by tacklers, whipped a 49-yard string-straight pass...
Zenith Radio Corp.'s President E. F. McDonald Jr. (whose company has cautiously avoided color TV) charged last week that RCA had deliberately oversold the industry on color since 1953. In 1954 industry-wide licensing agreements, by which RCA collects royalties from other manufacturers using any of thousands of its radio, black-and-white and color TV patents, were due to expire. With affiliated NBC, charged McDonald. RCA engaged in "premature tub thumping for color television to induce manufacturers to sign up for a new license term of five years, and to continue collecting millions of dollars a year...