Word: mcdonaldization
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Come for the Ride. Finnegan's own Pennsylvania was the first hot spot. The day after Truman's flare-up, President David McDonald of the United Steelworkers went on network television and loudly announced that he too was for Harriman. McDonald's steelworkers are mighty in Pennsylvania, and some Philadelphia delegates were raring to go with him. The Pennsylvania delegation caucused, and Dave McDonald made a fiery pitch for Harriman support. But Finnegan's protege, Governor George Leader, laid out the political facts of life. Snapped he: if any delegate hoped to do any future business...
Delivered with McDonald's best executive-suite air (TIME, July 9), the remark was nonetheless a valid summary of the strike in the nation's basic industry. In the U.S.'s relaxed, expanding economy, big steel and the United Steelworkers had tangled, separated, and then returned to settle their .differences with a minimum of bitterness...
Behind the Scenes. The big sticking points were 1) length of contract-the industry wanted five years, McDonald two-and 2) weekend premium pay. For about a week, as the two sides bargained in Pittsburgh on the issues, the Administration kept to its hands-off policy, leaving it to Federal Mediator Joe Finnegan to help keep the talks going. But when the going got tough, Labor Secretary Mitchell called a secret meeting in Manhattan between McDonald and the presidents of U.S. Steel, Bethlehem and Republic Steel. The Pittsburgh talks were resumed. Then, on July 21, the bargaining broke up. McDonald...
That same night, the Administration again exerted behind-the-scenes pressure. Mitchell and Treasury Secretary George Humphrey quietly telephoned their personal friends among steel company presidents to urge the steelmakers to be more flexible. Mitchell also sent word to McDonald that running off on a speaking tour would not make a compromise any easier...
Softened Version. Next day the effort paid off. Stephens invited McDonald to meet with him privately at a Pittsburgh hotel. Said he, when the labor leader entered: "Dave, I'm here for an agreement." By day's end the two men had compromised their final difficulty: Stephens cut his five-year contract demand in return for a softened version of the weekend premium plan. In negotiations last week in Manhattan, the technical details were worked out. The major ele ments in the settlement: ¶ For the industry: a threeyear, no-strike contract, the first in 20 years...