Word: mcdonaldization
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Besides the swirlpool baths (also called "Roman Stepdown Tubs"), there are four outside pools, three of them simmering at more than 100°. To their boiling depths come crowds of celebrities, and not only show-business types but also such solid citizens as Steelworkers Chief David McDonald, Golfer Gary Player and Joe DiMaggio. Late last month, Banowit opened the Palm Springs Spa Hotel and Mineral Springs, a $2,500,000 edifice touted simply as "the most beautiful bathhouse in the world...
...month. The Iron Law. In Seattle last week, giant Boeing and the Machinists Union reached an amicable settlement involving 41,000 workers on key defense contracts. Friendly accords have lately been reached in the rubber industry and the men's garment trade. In Pittsburgh, Steelworkers Union President David McDonald warned that he wants substantial agreement on a new steel contract by June 1, but no one seemed concerned by his declaration. Discussions have so far gone so smoothly that neither side looks for a strike. Though tension is greater in railroad negotiations, where management is trying to eliminate many...
...opened its sooth store last week, a coast-to-coast chain known as McDonald's Hamburgers was busily changing the neon signs that have long recorded how many million hamburgers it has sold. Now the signs will flash the figures in billions, a success reflecting the bustling U.S. phenomenon of which McDonald is an example: franchising. The number of franchised "Mom and Pop shops"-small businesses that rent their name, product, design and sales methods from big franchisers-has grown to an estimated 100,000, which this year will take in more than $1 billion. Eleven hundred companies...
Chicago-based McDonald's Hamburgers, only eight years old, boasts that not one of its franchisees has ever lost money; it has four planes cruising the country to pick out good sites for them, also sends newcomers to its "Hamburger U.," where they take three-week cram courses in everything from advertising to janitoring. Businessmen who take a franchise promise to meet "standards" set by the franchiser, to buy equipment and supplies from him, and sometimes to hand over a share of the gross...
Reminder from the Boss. When McDonald takes over as Navy chief in August, President Kennedy said last week, Anderson will "continue to serve the Gov ernment in a position of high responsibility." That position will probably be a diplomatic post in the Mediterranean area, where Anderson can continue to put his naval experience to use. But whatever Anderson's new job, the shift reminded the Pentagon once again that McNamara means to be in absolute charge. Once a decision is made, McNamara said recently, "by God, I expect everyone to fall in line...