Word: mcdonaldization
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Engineer G. Corry McDonald of Sandia Corp., Albuquerque, is sure that an old-fashioned approach will solve the problem of the modern missileman. McDonald's advice to his colleagues: Go back to the launching method used by Jules Verne in his From the Earth to the Moon. Verne's fictional spaceship of 1865 was fired out of a giant cannon-and the shot would have failed, for several reasons. For one thing, air resistance would have slowed the moon-bound vehicle. But McDonald argues for a sophisticated, factual approach to the Verne fiction...
John Vinton will play four and Lou Williams five. Terry Robinson, Alan Terrel, and Alex McDonald will hold down the six, seven and eight positions, and Terry Winslow and John Frances will complete the ladder at nine...
Married. David John McDonald Jr., 23, student playwright at the Yale School of Drama and son of the president of the United Steelworkers of America; and Marilyn Marie Knudsen, 23, a fellow Yale drama student ; in Manhattan...
Married. Marie ("The Body") McDonald, 38, sometime Hollywood actress, whose mysterious, never-solved "kidnaping" in 1957 raised eyebrows along with headlines when, after staying lost for 24 hours, she turned up wandering along a highway 150 miles from her home with a tale of being abducted, raped, and tossed into the California desert night; and Edward P. Callahan, 41, a Los Angeles lawyer and banker; she for the sixth time, he for the first; in Las Vegas...
...average was 5%. In a time of automation-inspired layoffs, labor now fights harder for job-security benefits than for straight wage hikes. The main feature of Walter Reuther's settlement with the auto makers last fall was an increase in supplemental unemployment benefits. David McDonald's Steelworkers last spring settled for a many-fringed package of longer vacations, plumper pensions and layoff benefits--but no wage raises. Recent increases in labor costs in many industries have been more than compensated for by higher production per worker. Wages and fringe benefits have risen about 3.8% this year, while...