Word: mcdonaldization
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Every inch the husky, handsome, silver-haired leader type, United Steelworkers President David McDonald stood before 900 workers in Midland, Pa., and presented his case for reelection. He wanted a new term, he said, "not for personal pride, but because I love you. I can only say I'm heartsick over what has happened...
...McDonald, 62, has ample cause to be sick of heart: after twelve years as head of the union dealing with the nation's most basic industry, he is, by every present standard, a less than even choice to retain his job in the elections to be held next Feb. 9. McDonald is, in fact, confronted by a rank-and-file revolt, and beneath a multitude of more formal complaints festers the grievance of the men in the mills that their president is not one of them and does not really care about them...
...many of the fire-eating unionists of the open-hearth and blast furnaces, McDonald has been suspect from the start. A college graduate (Carnegie Tech, '32) who once aspired to a career in the theater, he was a mill clerk when he attracted the attention of the union's founding president, Philip Murray, with his organizational talents. Murray selected McDonald as secretary-treasurer of the union in 1942, made it clear that McDonald was his heir apparent. When Murray died in 1952, McDonald stepped almost automatically into the presidency...
...exact amount of each grant depends on a complicated formula that allots NDEA money according to the number of students and institutions in a given geographical region. An important factor in determining the size of Harvard's grant, according to McDonald, will be whether the Massachusetts Institute of Technology applies for NDEA...
...McDonald noted that the exact amount of the University's request would not be known until questionnaires had been completed by the graduate schools...