Word: mcdonaldization
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...appointment is another break in the tradition of rotating the Joint Chiefs' chairmanship among the three services. This happened partly by a process of elimination. Air Force Chief of Staff Curtis LeMay, 57, is scheduled to retire next February. The Chief of Naval Operations, Admiral David McDonald, 57, has been on the job only since last August, is still learning the ropes. That left "Bus" Wheeler for the top service job-which suited Defense Secretary Robert McNamara just fine. Wheeler is McNamara's kind of general-a skilled staff officer who specializes in analytical answers to complex problems...
...scene into thousands of Boston homes. Why not? Where else could Sam Oellet, a 59-year-old janitor from Augusta, Me., put on his long-johns and run in the same race with a barefoot 17-year-old? And where else could a fat man in a sweatshirt with MCDONALD'S HAMBURGERS written across the front swap liniment with an Olympic champion...
Divorced. By Eartha Kitt, 36, lynx-like Negro songstress famed for a near-purrfect version of Monotonous: William McDonald, 34, white Los Angeles real estate man; on grounds of cruelty; after nearly four years of marriage, one daughter; in Santa Monica, Calif...
...still keeps busy as a member of G.M.'s finance committee-and he still knows more about the intricate science of running a large corporation than any other living American.* He has now committed much of that knowledge to paper with the help of FORTUNE Editor John McDonald. My Years with General Motors, published last week after five years of preparation, is nothing less than a modern Pentateuch of management technique that has revelations for every executive-and everyone who aspires to be an executive...
...players, I thought Ginio Morris, as a hag, and Godbold McDonald, as the madhouse keeper, were superb. Most effective bit-part honors must go to Joseph R. Scott, however. He played the bagpipes for five minutes in the third entr'acte...