Word: mcdonaldization
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...would like to remind employers who are looking for people to fill entry- level jobs ((ECONOMY & BUSINESS, July 20)) that there is a group out there with disabilities who are ready and willing to work. My son is 20, mentally retarded and gainfully employed at McDonald's in Bakersfield, Calif. His functioning level and self-esteem have shot sky-high, and his employer has a dependable, capable employee who is happy to be working at any wage...
...company has prospered by catering to the conservative inclinations of its small-town clientele. "Other firms were advising people to buy and sell," says Ted Jones. "Our advice was to buy and keep." Currently, Jones brokers tend to recommend such blue-chip stocks as McDonald's and BellSouth. By putting down roots in small communities, Jones brokers can get to know their customers especially well. Says Bill Janssen, the Jones man in St. Peter, Minn.: "I can work with a customer Friday, fish with him on Saturday and sit next to him in church on Sunday." Last year the average...
...pageantry, fife-and-drum music, jet overflights and solemn oratory came off with scarcely a hitch, thanks in part to security arrangements so heavy that when the congressional special rolled into Philadelphia's 30th Street station, eight or so diners found themselves imprisoned for 15 minutes in a nearby McDonald's after police blocked all the restaurant's exits...
Much Hispanic advertising is created by Spanish-language specialty firms. Mendoza, Dillon, whose clients include Miller Brewing and Johnson & Johnson, last year had about $35 million in billings, nearly double its 1982 total. Manhattan's Conill Advertising, which creates Hispanic campaigns for McDonald's and Campbell's Soup, took in $26 million in 1986, up 18% from the previous year...
Administration: Suzanne Davis, Susan Lynd, Camille Sanabria, Clementina Allured, Melissa August, Sharon Boger, Donald N. Collins, Joan A. Connelly, Emily Friedrich, Eileen Harkin News Desks: Brian Doyle, Frances Fiorino, Waits L. May III, Jacalyn McConnell, John F. McDonald, David Richardson, Susanna Mary Schrobsdorff, Adam Sexton, Pamela H. Thompson, Diana Tollerson, Joanne Waugh, Ann Drury Wellford, Jean R. White, Mary Wormley, Arturo Yaez...