Word: mcdonaldization
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...Hispanic consumers, who have a purchasing power of about $120 billion. This year's Spanish-advertising outlays represent a 19% jump from 1986 and a threefold increase in the past five years. Among the prominent companies that have stepped up their Hispanic-advertising budgets are Procter & Gamble, Philip Morris, McDonald's and Kraft, which, for example, has launched a major Spanish-ad campaign to promote Breyers ice cream. Advertisers have myriad media outlets to choose from, including nearly 600 full-time Spanish-language television and radio stations, hundreds of Hispanic newspapers and countless billboards and bus posters in Spanish-speaking...
Administration: Suzanne Davis, Emily Friedrich, Susan Lynd, Camille Sanabria News Desks: Brian Doyle, Frances Fiorino, Waits L. May III, Jacalyn McConnell, John F. McDonald, David Richardson, Susanna Mary Schrobsdorff, Adam Sexton, Pamela H. Thompson, Diana Tollerson, Joanne Waugh, Ann Drury Wellford, Jean R. White, Mary Wormley, Arturo Yaez...
Administration: Suzanne Davis, Emily Friedrich, Demetra Kosters, Susan Lynd News Desks: Brian Doyle, Frances Fiorino, Waits L. May III, Jacalyn McConnell, John F. McDonald, David Richardson, Susanna Mary Schrobsdorff, Pamela H. Thompson, Diana Tollerson, Joanne Waugh, Ann Drury Wellford, Jean R. White, Mary Wormley, Arturo Yaez...
...Administration: Suzanne Davis, Emily Friedrich, Demetra Kosters, Susan Lynd News Desks: Brian Doyle, Frances Fiorino, Waits L. May III, Jacalyn McConnell, John F. McDonald, David Richardson, Susanna Mary Schrobsdorff, Pamela H. Thompson, Diana Tollerson, Joanne Waugh, Ann Drury Wellford, Jean R. White, Mary Wormley, Arturo Yaez...
...seals in the booster, manufactured by Morton Thiokol, the company returned to the drawing board. Last week's firing, the first of six, tested new electrical heaters and reinforcing bands on the booster's joints. "We've taken a real bashing by the press," said Morton Thiokol Engineer Allan McDonald, who heads the redesign. "This proves we can do things right...