Word: ipana
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...listeners in 1941 the early days of radio seemed far away and long ago-and a little idyllic. Where now was the unforced exuberance of the bell-voiced announcers? radio's own Ipana Troubadours? But praisers of time past could not deny that in 15 years radio had progressed from whee-eeking charm to become an enormous influence in U.S. life. Some indices of NBC's share in this growth...
...quips with the studio audience. No "Applause" and "Silence" signs interfere with the fun at these clambakes. Studio spectators tolerate no interference with their right to cheer or boo. Like all Mexicans, they delight in amateur programs. Favorite among gong shows is one sponsored by Bristol-Myers (Sal Hepatica, Ipana) which has been broadcast from XEW every Thursday night for five years. Presided over by a glum, bald, dead-pan wag named Julio Zetina, the Bristol-Myers program is riotously spontaneous, with everyone from studio technicians to station announcers taking part...
...Example, by Double-Talker Murray ("Looney") Lewis during a Fred Allen broadcast about the New York World's Fair Hall of Pharmacy: "Ilfus on the bildad with just enough reticulation on the nostrum to allograph Ipana, Minit-Rub and Sal Hepatica...
...radio business has a lot of fun gagging about Buick's expensive sponsorship of Joe Louis' recent sweet but short fights. Radio Jester Fred Allen, who sells Ipana tooth paste and other Bristol-Myers nostrums, last week bested the bunch by cracking: "I hear if his fights get any shorter the broadcasts will be sponsored by Minit...
Each week, Funnyman Fred Allen presents on his Ipana, Sal Hepatica hour a Person You Didn't Expect to Meet. Last week the person was 15-year-old Joseph Becker, who described how he ran his Bronx Baby Minding Service. One of the people who thus unexpectedly met Joseph Becker was New York's License Commissioner Paul Moss, who three days later summoned the young impresario, told him it is against the law to run an employment agency without a license. "I'll start another career," said Joseph Becker...