Word: ipana
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...million from Ipana, Bufferin, Mum, Vitalis, etc.) and family-held Grove Laboratories, Inc. (estimated sales: $10 million from Fitch, Bromo Quinine, Four-Way Cold Tablets). In secret talks, Bristol-Myers is offering cash and stock, figures deal would add 25? to estimated 1957 per-share earnings...
Like It or Lump It. Last week, on NBC for Bristol-Myers (Ipana toothpaste), pint-sized (5 ft., 98 Ibs.) Kathryn Murray catapulted through a sketch as a theater usherette pantomiming a gypsy musical, and rode herd on a typical Party: a swirl of waltzers, a specialty spot by Dancers Rod Alexander and Bambi Lynn, an amateur ballroom-dancing contest between three couples aged five to eleven, and, in the closing moments, an appearance by tall, erect Arthur Murray, 62, in time to waltz his wife away...
When a public dance hall named Roseland opened on Broadway in 1919, smart young people had recently deserted the waltz for the foxtrot, were just beginning to master the delicate nuances of the shimmy. Sam Lanin and his Ipana Troubadours were on the bandstand, thumping out such Ziegfeld Follies hits as Mandy and You Cannot Make Your Shimmy Shake on Tea. Since that distant New Year's Eve, generations of stag-line Romeos and their girls have bunny-hugged Lindy-hopped, Charlestoned, big-appled black-bottomed and jitterbugged under Roseland's star-studded ceiling...
...career. "We'd hoped she would give it up," says her mother. Snorts Father Kelly: "Those movie people lead pretty shallow lives." The "Clean" Way. But Grace knew what she wanted. To assure her independence, she got a job modeling, was soon making $400 a week posing for Ipana, beer ads, Old Golds. Photographer Ruzzie Green describes her as "what we call 'nice clean stuff' in our business. She's not a top model and never will be. She's the girl next door. No glamour, no oomph, no cheesecake. She has lovely shoulders...
...licensing arrangement for Chlorodent which will bring Rystan nearly $1,000,000 by the time it expires this summer. Rystan's President Ryan has been trying to line up other licensees, but hasn't had much success. Bristol-Myers and Whitehall, already market-testing chlorophyll variations of Ipana and Kolynos, are not rushing to sign up with Rystan; Kolynos, for one, thinks that the patent may not cover its product. Last week the Block Drug Co., which cleaned up by putting the first widely distributed ammoniated tooth powder (Amm-i-dent) on the market, and Colgate-Palmolive-Peet...