Word: ipana
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...months its bright-green, minty Chlorodent has helped push Lever, which also sells Pepsodent, from third to second in toothpaste sales. By last week, Chlorodent had thrown such a scare into the rest of the industry that Colgate, the No. i toothpaste seller, as well as Bristol-Myers (Ipana), Whitehall Pharmacal (Kolynos) and other big manufacturers were rushing chlorophyll toothpastes of their own on the market...
...press agents have their way, this will be a memorable week for Cheshire cats, Ipana users, and greeting card manufacturers. The idea is extremely simple; it's called "National Smile Week," and the dreamers at the agency want everyone to go around smiling. "Be a Joy Scout!" they smirk. National Smile Week is backed by a Chicago greeting card company which is selling "smile cards" as its contribution to the spreading of cheer...
...skyrocketing sales of a newcomer in the big dental field. Amm-i-Dent, the first widely distributed tooth powder to include carbamide (urea) and dibasic ammonium phosphate (TIME, Feb. 14), had climbed, so its makers claimed, to fourth place in sales among all U.S. dentifrices, surpassed only by Colgate, Ipana and Pepsodent. Amm-i-Dent, a dentifrice supposed to head off tooth decay, had indisputably set the trade's teeth on edge...
...sales are running 11% ahead of 1943. According to a recent survey by an independent market-research outfit, Pepsodent for the first time in its history is now leading the tooth-cleansing business (the other three of the "Big Four" that do 55% of the total dollar volume: Colgate, Ipana, Dr. Lyons). Fair-trade practices have paid off Pepsodent...
...directly owned stores of the Liggett chain, some 10,000 "Rexall" independents. The grandiose Drug, Inc. merger contained many a great manufacturing name -Vick Chemical, Sterling Products (Bayer's Aspirin, Phillips Milk of Magnesia, Fletcher's Castoria), Life Savers, Bristol-Myers (Sal Hepatica, Rubberset brushes, Ipana). But the vital retail end limped almost from the start. Long-term leases put Liggett into bankruptcy in March 1933. Thereupon the big manufacturers, long restless and dissatisfied, un-merged the combine and each went its own way. Enough United stock remained in manufacturing hands, however, to give them a finger...