Word: ipana
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Upscale. In the old radio days, a commercial announcer was the very embodiment of the product. Jimmy Wallington was Chase & Sanborn. Don Wilson was JellO. Harry von Zell was Ipana. Today the sell is generally softer or more tangential, the product is illustrated, and the salesman is anonymous and generally invisible. "You're not paying for the name," explains Chandler Warren, talent-booking boss for the Young & Rubicam ad agency. "You're paying for the quality that a person brings to the commercial...
...cultivating the first two goods, Frederic Schwartz's company has collected plenty of the third. Since he took charge in 1957 of the Bristol-Myers Co., whose attention to health and beauty is centered on products as varied as penicillin and Ipana, profits have risen an average of 20% a year and the company has become a Wall Street favorite. Last week Bristol-Myers reported that its earnings in 1964 jumped 21%, to $23 million, as sales rose 15% to $265 million...
Even before announcement of the award, Bristol-Myers pronounced its new fluoride paste - Ipana Durenamel - more effective than Crest in reducing tooth decay. Madison Avenue advertising agencies rubbed their hands with glee: toothpaste ad budgets are sure to rise over last year's record $35.5 million...
...next night Jack and Jacqueline Kennedy appeared on TV for an hour-long intimate glimpse, taped earlier by NBC and sponsored by Crest toothpaste (thereby causing wags to wonder if Ipana, Stripe and Pepsodent would demand equal time). The First Lady won headlines with her plaint that the fishbowl life of the White House was "very hard" on the children, that she was striving to provide "normal" and "private" lives for them. As for daughter Caroline, "Someday she is going to have to go to school, and if she is in the papers all the time, that will affect...
...Frederic N. Schwartz, 51, was named president of Bristol-Myers Co. (Ipana, Bufferin, Vitalis), to succeed Lee H. Bristol, elected chairman of the board. The first nonmember of the Bristol or Myers families to occupy the presidency, Syracuse Graduate ('31) Schwartz did sales work for New England manufacturers of metal stampings and surgical instruments until 1942, went to Washington to serve with the U.S. Army Medical Corps. He joined Bristol-Myers in 1945, in 1946 moved up from executive vice president to president of Bristol Laboratories, an ethical drug subsidiary...