Word: galluping
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What prompted this prolific pedagogy was the phenomenal success of his famed Donald Duck film on income-tax paying. The New Spirit, whose $80,000 cost Congress refused to pay. This film, made for the Treasury Department, played to 26,000,000 people, 37% of whom. Gallup-polled, said it animated their willingness to pay taxes. Since then he has tried filming such abstract subjects as Emotion v. Reason. High-domed Reason is personified as an automobile driver. Emotion is a caveman chained to the back seat. When they meet a pretty girl, Emotion yells "Hey, Babe," overrules Driver Reason...
...Hollywood's most cherished beliefs is that more women go to the movies than men. Many a picture has been made on this supposition- angling for a female trade often estimated at 70% of all tickets purchased. After a rigorous two-year investigation, Pollster George Gallup's Audience Research Institute (devoted exclusively to making cinema surveys for RKO-Radio and other moviemakers) has published some surprising statistics...
...Gallup Poll is fairly accurate. If the majority of the people want a sales tax, if Congress admits it is a necessary step, then it is up to the President and Congress to put the measure through regardless of elections...
...national clamor [Gallup poll: 49%] for a united high command of the Army & Navy, had been answered by the Presidential appointment of a "generalissimo" whose job Mr. Roosevelt now defined as that of a mere "legman...
...Gallup popularity rating in Britain last week was 78%, a drop of eight points from just before Tobruk, now precisely the same as President Roosevelt's in the U.S. Only 41% of Britain's polled subjects approve the Government's conduct of the war, 42% disapprove. Sixty per cent want a second front in 1942; 12% think it should not be tried...