Word: galluping
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These are the results of a poll published in the "Undergraduate" department of the current Alumni Bulletin. With a sampling technique along the lines of the Gallup, Fortune, and other polls, this survey has a probable error of about five per cent...
...According to a Gallup poll last week, 70% of the U.S. (compared to 60% last January) have decided that it is more important to defeat Hitler than to keep...
...idea was not exclusive with Com rade Litvinoff. Many Britons hotly championed it. Last week a Gallup poll showed that 50% more British people were thinking about an invasion of the continent than any other single problem. In a week when the Russians were having serious troubles, more people than ever felt that Britain should do all it could to help itself by helping Russia...
Last year CBS engaged Pollster Elmo Roper to find out how much good its 40 evening shows did for the products that sponsored them. Last week his answer was made public. It was a lot more encouraging than that which Statistician George Gallup gave to R.K.O. when it asked him to survey the cinema business (TIME, July 21). Using as his yardstick a period of one month, Roper discovered a raft of pleasant statistics about CBS and its programs. Among them...
...Center is Harry Field's idea and both Messrs. Roper and Gallup have given their blessing. Because private U.S. polls sometimes disagree and often are challenged, he hopes his Center may become a sort of Audit Bureau of Polls (like the press's Audit Bureau of Circulations). The Center will have a national staff of interviewers and a group of scholars at headquarters constantly studying results. Chief polling problems to be worked on, Field believes, are 1) more scientific wording of questions, 2) a method of measuring how strongly people feel on a given question. As an example...