Word: galluping
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...News poll the most striking fact was that almost 30% of the answerers were willing to go to war now. Dr. George Gallup's scientifically conducted Institute of Public Opinion, in a special New York State survey (monthly-for-23-months), could find only 21% who wanted to go to war, 8.5% less than Publisher Patterson's poll. Obvious conclusion: instead of chortling at the lack of war fever, Publisher Patterson should be brooding over its high reading on his own thermometer...
...Rutherford McCormick, simultaneously conducted a poll in his Chicago Tribune on the same question. Of 257,484 post cards mailed to every tenth voter, 77,229 (30%) answered: Yes (for war), 14,176, or 18.36%; No (against war), 62,394, or 80.79%. These figures checked almost exactly with Dr. Gallup's month-by-month poll of Illinois sentiment. Obvious conclusion: Colonel McCormick would have saved thousands of dollars by reading Dr. Gallup's polls, which regularly appear in the rival Chicago Daily News...
...This week Dr. Gallup polled Who's Who in America, asked the U.S.'s most prominent and successful citizens how they felt about the war today. Go in, said 45%; stay out, 55%. The selected few were twice as warlike as the general public...
...Gallup set up the Audience Research Institute-a group of special pollsters separate from his American Institute of Public Opinion, which makes his news paper surveys. Headed by a bright young Scot named David Ogilvy, the new institute made 194 surveys and proceeded to destroy many a cherished Hollywood illusion. Some of its findings...
...Gallup has yet to find an audience outside New York City which wants pictures about Hitler or the Nazis. This supports Hollywood's experience to date with propaganda pictures, most of which have fizzled at the box office...