Word: galluping
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...Gallup polls last week showed that if the 1944 election were held now, Franklin Roosevelt would win hands down and then some. In the straw balloting he led Wendell Willkie 59-to-41, New York's Governor Thomas E. Dewey, 55-to-45 (the same margin he had over Wendell Willkie in 1940). Most startling change in the President's vote-getting power: increased war popularity among upper-income groups...
Licking. In Gallup, N.M., Dorothy Scanlon, selling war stamps, stared a customer straight in the eye, accepted his challenge that he would buy all the 25? stamps she could lick in ten minutes, fell to licking, ten minutes later received...
...today, according to the Swedish Gallup Institute: Greer (Mrs. Miniver} Garson; No. 2, Miss Bergman...
Wendell Willkie is gaining popularity for the 1944 Republican Presidential nomination. This was the big subsurface political news noted last week by observers whose ears are well grounded. The trend may not be immediately apparent on the normal political barometers (the latest Gallup poll still had Willkie a firm second to New York's Thomas E. Dewey), but political wiseacres, taking the pulse of the people, were sure. Travelers who talked politics up & down the Midwest were especially struck by the resurgence of Willkie talk. One such was the New York Times's Turner Catledge, who was surprised...
...great gap war has torn in their merchandising, Sears announced a new venture: its own monthly book club. Sears is out for 100,000 members who will agree to take at least four books a year-at $1.66 each, plus postage. The books are to be selected by a Gallup poll of the club's own members-"a people's book club organized to provide books selected by the people for the people." The first pre-Gallup selection: Marcia Davenport's best-selling novel Valley of Decision. First premium (for joining): Lloyd Douglas' best-selling...