Word: galluping
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With election day less than four weeks away, the pollsters came in last week with their first reports. Three Gallup polls made considerable news. The first reported that 53% of U.S. citizens think that price controls should be taken off meat (see The Administration). That was enough to tell any politician that the Republicans were on the beam with the public...
...Institute picked as discussion leaders such editors as the New York Times's Turner Catledge, the Cleveland Press's Louis B. Seltzer, the Louisville Courier-Journal's James Pope. Among scheduled guest lecturers: the C.I.O.'s black-haired James B. Carey and opinion samplers George Gallup and Elmo Roper...
...heels of the Liberal Party's defeat in the Pontiac by-election (TIME Sept. 30) the Gallup poll reported: if a federal election were held now the Liberals would get 41% of the votes cast...
...Schwerin uses no by-gosh or by-Gallup polling system. Each Tuesday and Thursday evening, he fills an NBC studio with 300 listeners. Most of them come because of the free tickets, but many show up to speak their minds about radio. First they are screened to match the particular program's national audience. (Says Schwerin: "There is no such thing as a typical radio audience.") Then they listen to programs, recording their reactions on a tab sheet. About every 30 seconds they check the "good," "fair," or "poor" column. After Jan. 1, testers will use a mechanical gadget...
...price balloon had not torn loose from its moorings. But the cable was paying out at a steady clip. The Gallup poll found that 92% of U.S. citizens expected prices to continue upward for the next six months, a rare percentage of agreement on anything...