Word: galluping
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Gallup pollsters reported that U.S. parents consider boys easier to raise than girls. Reasons: boys require less attention and clothes, have fewer social problems, are apt to be less temperamental...
Last week Dr. George Gallup's Audience Research, Inc. (which has been studying the popular appeal of movies for about nine years) served notice that Mr. Hooper would have to move over in the radio field. Hereafter, sponsors will be supplementing their shoptalk about Hooperatings with a stunning new trade term that Dr. Gallup calls E.Q. (Enthusiasm Quotient...
...Gallup methods are as highfalutin as the language. A radio star's E.Q. is figured by equating the percentage of people who confess to having heard him (Gallup calls it "public familiarity") against the response he gets ("audience enthusiasm"). Unlike Hooper, who uses the telephone, Gallup will rely on house-to-house canvassing. He will make a distinction between programs that depend on a personality and straight musical or dramatic shows. Further, he will make tests to help sponsors find out what type of show will best suit the "personality" of the product (e.g., a children's program...
...carefully tabulating and "analyzing" Want-to-Hear, Gallup hopes to bring about a small revolution in radio ratings. Says he: "Both Hooper and Nielsen ratings are useful, but neither goes far enough. This new research is designed not only to tell the advertiser what his program is doing. We are moving into the whole area of what to do about...
Canadians know whom they want for their next Prime Minister, though they don't know when they will get him. In a Gallup poll last week, External Affairs Minister Louis Stephen St. Laurent and Justice Minister James Lorimer Ilsley were tied for first place. Professional politicians quickly ruled out Ilsley; he would be a political liability, they held, because as a wartime Finance Minister he could be blamed for high wartime taxes. Their money was on St. Laurent of Quebec...