Word: galluping
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...contributions so far received by TIME have been sent to Navajo Assistance Inc., Box 106, Gallup, N.Mex. Readers may also send contributions to J. M. Stewart, Superintendent of the Navajo Reservation, Window Rock, Arizona...
...American Airliner, with 25 aboard, had just passed over Gallup, New Mexico when the fire broke out. Pilot Evan Chatfield swung back for the field at Gallup, praying for time to make it. He did. Fire trucks quickly snuffed out the blaze. The damage was small-only a foot-square hole in the plane. But the near-catastrophe frightened the airlines...
This sort of integration has occurred to make the town of Princeton the veritable hub of the country's mushrooming public-opinion polling industry. George Gallup, whose chief employment is with Young and Rubicam's advertising agency, located his polling headquarters in Princeton for the sake of proximity to his farm in the nearby New Jersey hills. Quite coincidentally at the same point in the mid-Thirties psychologist Hadley Cantril succeeded in setting up the University-sponsored Office of Public Opinion Research, sole complete archives of all findings by the various agencies, as well as "Public Opinion Quarterly," the single...
Princeton pioneered in the field, Spurts of expansion this Fall at Michigan's Survey Research Center under Francis Likert and at Chicago's National Opinion Research Center (formerly the Donver Poll) are the climax of the preliminary gestures of Cantril and his associates for the past decade. After Gallup's first national poll in 1936 proved that the Literary Digest was wrong, the Cantril concept of small sampling polls as against mass surveys, now utterly beyond question, began to take shape in the development of the spot-check method...
...indeed fortunate that the chief commercial agency, Dr. Gallup's, cropped up in the same location as the focus for academic research in the field. When Cantril and Gallup got their heads together they really sparked pretty well." The latest attempt to hold to standards, Allpot adds, is also Princeton-pushed: the International Congress of Public Opinion Research inaugurated at Williamstown in September and destined to lead to a certification system to insure reliable personnel...