Word: galluping
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Congressmen moved gingerly. A bare majority was reported to be in favor, but few of them were ready to commit themselves until they knew definitely how the public winds blew. Public opinion showed that most U.S. citizens were in favor of such an act. The Gallup poll showed 63% answering Yes; an Iowa poll (sponsored by the Des Moines Sunday Register), 71%; the FORTUNE poll, 69%; the National Opinion Research Center poll...
Actually, a random sampling of opinion "directly from the voters" is highly untrustworthy. Accurate results can be obtained only by applying an elaborate series of checks and balances concerning types of voters, voting habits, etc. His polls, explained Dr. Gallup, depend on "at least twelve important adjustments for their accuracy." In this complex mathematical calculation, involving such unknown quantities as election-day weather, the only sin of which Pollster Gallup appeared guilty was that he may have used his Xs to bring down Roosevelt's vote and failed to recognize other X factors which would bring it up again...
There had been, said the House Campaign Expenditures Committee, "numerous reports that the Gallup poll might have been used to try to influence the outcome of the elections." Last week in Washington, appearing before the committee at his own request, big, grave Dr. George H. Gallup set out to answer them. He admitted that early in the campaign he had adjusted his prediction of the Presidential returns in a way that seemed to favor Tom Dewey, deducting 2% from the Roosevelt plurality actually indicated by the polls. His explanation: he had expected a light vote, which would presumably have benefited...
Replied Dr. Gallup: "This is an empirical science. We must learn by experience...
...days after the hardboiled, sardonically titled Farewell, My Lovely (TIME, Dec. 18) opened in Minneapolis, Audience Research Inc., a Gallup offshoot, persuaded its client RKO to change the title. Reasons: the old title was confusing, unattractive to murder mystery addicts. The new, informative, alluring title: Murder, My Sweet...