Word: galluping
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Brewsie: "They say we are sad and I think we are sad because we have different feelings but we articulate all the same. ... I don't think we think, if we thought ... we couldn't have Gallup polls and have everybody answer yes or no. ... We always know how we gonna think tomorrow because we are all going to think alike...
...would the nation go if there were a Presidential election now? This week's Gallup Poll answer: Republican...
Figuring out what they do want has become a test-tube science. A bustling organization called Audience Research, Inc. now makes a profitable career of it. A.R.I., one of Pollster George Gallup's far-flung enterprises, is prepared to tell a movie manufacturer what he can expect to gross, within 10%, from an unreleased picture...
People & Money. A.R.I.'s top-drawer clients include such shrewd and seasoned manufacturers as Sam Goldwyn, Walt Disney, MGM, David 0. Selznick, Hal Wallis, J. Arthur Rank, RKO. After ten years of cautious experimenting and testing, A.R.I, is equipped with everything from Gallup interviewers to electrical gadgets that measure audience boredom. Its trade lingo glitters with professionalisms: A.P. (Audience Penetration), Want-to-See, Don't-Want-to-See, Word-of-Mouth...
...Results of a Gallup poll announced last week: only 14 out of every 100 Americans had ever written to their congressional representatives; only nine of the 14 did it on their own hook...