Word: formatting
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...result, an illustrated book with the general format of FORTUNE, was a great success. Its first printing of 3,000 copies was quickly exhausted, likewise a second printing of 1,000 copies. Today, as Secretary Shiebler is getting his third illustrated report ready for press, his files are laden with 10,000 letters from parents and top-rank educators who admired his first two efforts, and publishers have made offers to print it commercially...
Publisher Funk's new monthly venture appeared last week, a 128-page 25? "Popular Guide to Desirable Living," Your Life-in format similar to Reader's Digest, whose printers (Rumford Press) also produce Your Life. To launch the new monthly, Mr. Funk formed Kingsway Press Inc., Scarsdale, N. Y., with part of the reported $200.000 proceeds from the sale of Literary Digest, made Brother-in-Law Bert C. Miller president. Vice president is Douglas E. Lurton. onetime supervising editor for Fawcett Publications, and managing editor of Literary Digest during its last year. Edited by Douglas Lurton, Your Life...
...award is made each year by the Advocate after careful consideration of material, format, and amount of Faculty assistance. The magazines judged are required to submit to the Advocate one copy of each issue published during the year...
...sharp-faced, kinetic, onetime merchandising counsel, Dave Smart joined with William Hobart Weintraub (now Esquire's co-publisher) to provide the clothing industry with a trade journal, Apparel Arts, first issued in 1931. This slick imitation of FORTUNE'S format had so ready a success that Dave Smart dared to establish Esquire ("The Magazine for Men") in the depths of 1933 depression. Its hefty size, he-man articles, sexy cartoons and drawings of flashy men's fashions immediately found it a public favor never achieved by less flamboyant aspirants such as Vanity Fair. Despite its 50? price...
...carry" the Herald, which was distinctly a backstairs paper. Now the positions have been reversed: the Herald's prestige and its acceptance in the swankiest Massachusetts Avenue homes sell advertisers in the Times. Mrs. Patterson intends to make the Times her own mouthpiece, dress it in new format, give it her best writers, many of them women, and her pet features. She is no political ax-grinder, either for or against the New Deal, though personally she leans more toward the liberalism of her brother, Joe, than toward the Hearst policies. She is an old friend of Harold Ickes...