Word: formatting
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...Rocky Mountain News, which in its wild and woolly youth was sometimes printed on wrapping paper, is the second* Scripps-Howard sheet to adopt a small format. Business Manager Howard William Hailey explains that he had an itch to get hold of the national Sunday supplement Parade, which is syndicated by Marshall Field III. The savings the News will make (mostly by dropping its old Sunday magazine and reducing the size of its comic section) will more than pay for Parade...
...some 6,000,000 newspaper readers this week goes the syndicated Sunday magazine section This Week in a new format. Cut down to Collier's-size, its new make-up eliminates "jumps," or run-overs to back pages. Its editorial ingredients are 52% articles, 48% fiction, as against its onetime mixture of 80% fiction, 20% articles (serials were dropped two years...
What Chicago saw was a full-size, 72-page first edition with format and typography resembling a cross between the New York Herald Tribune and Silliman Evans' Nashville Tennessean. It had a good sports section, competent Washington dispatches, but was weak on writing, painfully weak on comics (mostly new). Advertising-wise its first issue was fat to bursting (over 300 columns), with a listing of 150 advertisers who were turned away (though much of it doubtless came under the same heading as the twelve-page section of congratulatory letters...
...compiled by Richard Aldington, is, by & large, the best compendious poetry anthology in the English language. Less elegant than Palgrave's Golden Treasury, less aristocratic than Quiller-Couch's Oxford Book of English Verse, it is bigger around the waist than they are, represents in its format and arrangement a superb job of publishing. Anthologist Aldington, in making his selections from the entire body of English and American poetry, tries less to hit a poetical bull's-eye than a poetical barn door. His misses are few. All the great and nearly all the minor ancients...
This year's calendar is similar in format to the 1941 publication which marked the initial appearance of "Harvard In Portrait". Featuring the Eliot House Tower on the cover and a Harvard air view on the frontispiece, the 1942 calendar has a total of 14 pictures...