Word: formatting
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...marked Harper's peak. In 1925, with circulation down to 75,000, it changed format, dropped illustrations, printed less fiction, more articles dealing with ideas, trends, U.S. mores. Now its circulation is 106,800 and Editor Allen sees no reason "why a magazine with the general purposes and standards of Harper's shouldn't have a circulation of 15,000 or 300,000, depending on how interesting...
With a view of the Memorial Church Tower on its crimson cover, the Alumni Bulletin has made its first issue of the year in considerably revised format. This year's changes are by no means as radical as those made last year. At that time the Bulletin was completely revised and modernized, but was based on a two column page. The major innovation this year in the substitution of three for two columns which thereby increases the nize of the page considerably...
Filipinos (who constitute 75% of its readers) are its stanch supporters. In a format resembling the Satevepost, it includes a capable foreign-news section, feature articles, political gossip, Washington correspondence...
...Instructor is a bright, slick monthly in the Saturday Evening Post format. Its circulation is 133,000, but three teachers (average) use each copy. Aimed at country and small-town teachers, who use more individual ingenuity in their teaching than those in big cities where curriculums are fixed, the Instructor each month brings them a famous painting in color, lessons for "seatwork," songs, plays, drawings, tests, suggestions for trips, lessons in manners (see cut). Its avowed object is to make teaching...
...years ago the Transcript was given a transfusion of new capital, reorganization, modern format, a price boost from 3? to 5?. But the Transcript, immutably loyal to a vanished Boston, fitted Novelist Marquand's description of Wickford Point: "The whole place was like a clock which was running down, an amazing sort of clock, now devoid of weights or springs or hands, yet ticking on through some ancient impetus on its own momentum...