Word: formatting
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Ebony, which imitates LIFE'S format, has an adless first printing of 50,000 copies. On its editor's theory that "most white magazines deal with Negroes as second-class citizens or freaks," Ebony wants to show how normal they are. Most of its heroes live in a happy world of ready cash: Eddie Anderson, whose subservient role as Jack Benny's valet RoChester is anathema to most of the Negro press, is to Ebony just a big success who has a home "like the Taj Mahals of other movie stars...
With these, Publisher Grammer has emerged as something of a teenagers' Condá Nast. Pic's new format may do as much for him in the young men's field...
Plans have been completed for the Harvard Progressive, a monthly publication in magazine format to replace the Student Progressive, Editor Martin P. Mayor '47 announced last night. Like its predecessor, the Progressive will be published by the Harvard Liberal Union and distributed to colleges represented in the Boston Metropolitan Council and to the Connecticut College for Women...
Walking through Manhattan's Grand Central Station several months ago, platinum-haired Publisher Marshall Field paused in a drugstore, riffled through a 25? paperbound book. It was love at first sight. The book's format, price and easy proximity to masses of people pleased Publisher Field, just as it had pleased millions of other Americans. Enamored as he now is of the word business (the Chicago Sun, New York City's PM, Cincinnati's radio station WSAI). Publisher Field decided to invade book publishing...
...practically irresistible new U.S. history was published this week. It was in tabloid newspaper style and format - as if the history were happening while it was read...